Purpose

Create websites and that are usable and easy for my clients to manage. Get my clients found online with a strong digital marketing plan including SEO, Google AdWords and content marketing.

Professional Statement

A web professional since 2003, I have been helping my clients develop a strong web presence and truly plan to connect with their audience and craft content that will attract their ideal customer. My passion is understanding your business and creating the solution that serves your organization and gets traffic to your website.

Key Qualifications

  • 15 years of web consulting and web design
  • Content Management Systems (CMS): WordPress, Joomla, Drupal, DotNetNuke, and others
  • Google AdWords Certified
  • 4 years creating and managing and optimizing SEO campaigns
  • Web accessibility consulting for government and education over 12 years
  • Technology Liaison for state government, higher education, and public schools and related initiatives
  • Experienced liaison between end-users, clients, designers and developers
  • Project managed dozens of web consulting and application development projects for the Michigan Department of Education, Office of Special Education (MDE/OSE)
  • Providing training in client software and framework training for over 15 years
  • Providing focus group coordination and facilitation; producing structured feedback reports
  • Database design and front-end development, report design and programming
  • Web design and development
  • Software/database design and development
  • Quality assurance for work product returned from development teams

Experience

Ash D Harris and Associates, LLC

2017 – Present | Lansing, Michigan

Ash D Harris & Associates is a digital marketing firm that specializes in: keyword research, competitor analysis, the launching and management of search engine optimization campaigns and CPC campaigns on platforms such as Google AdWords. We provide ongoing consulting and regular meetings to review results and revise strategies to best serve client goals. Click-Through-Optimization (CTO) to enhance the success of websites to convert visitors into customers.

Owner | Principal Consultant

  • Consulting: work with clients to identify their business needs, market and competition
  • Research: keywords, search and advertising trends to identify areas of opportunity
  • Development: creation of a strong digital marketing plan that encompasses SEO and digital advertising
  • Integration: connection of all data sources available (Google Search Console, AdWords & Analytics, Facebook Reporting, etc…) with reporting tools to generate a complete picture)
  • Implementation: systematic launch of marketing campaign
  • Reporting: ongoing data collection and reporting to client on progress and the marketing forecast
  • Adjustments: ongoing review and fine-tuning adjustments to campaign settings, strategy and advertising channels

AKEA Accessibility Partners

2016 – Present | Lansing, Michigan

AKEA Accessibility Partners was started because there was an emerging need within public institutions, education and finance to comply with web accessibility standards allowing access to web content to all users. Bringing together over 15 years of experience working in government and providing web consulting services, our specialists are focused on addressing those needs.

Managing Partner

  • Providing focus group facilitation; producing structured feedback reports
  • Technology Liaison for state government, higher education, and public schools
  • Responsible for client relationships
  • Requirements gathering and documentation
  • Coordination of client communications

2nd Brain Collective

2010 – Present | Lansing, Michigan

2nd Brain Collective was founded as an alternative to the traditional marketing firm. Each member of the collective is an independent business that operates independently of the others. In this model, when engaging with 2 or more members of the collective, we operate collaboratively on your behalf, managing the project and streamlining communications so you don’t find yourself in the middle of 2, 3 or more vendors. Additionally, we publish a podcast that features local business leaders and provides insights into what makes small business work and also lessons that can be learned from experience.

Co-Founder | Web Consultant | Digital Marketing

  • Web design and development
  • Digital marketing
  • Website management
  • Project management
  • Client communications

The Drinking Lunch – Lansing Michigan Business Networking

2015 – Present | Lansing, Michigan

Most of the good ideas I come up with usually make me laugh a little bit to myself first. This idea was no different. The Drinking Lunch (TDL) came to life with the help of 2nd Brain Collective. TDL was founded as a new kind of business networking event. Come join us every 3rd Thursday in Lansing, Michigan for an afternoon of cocktails and casual business networking.

Co-Founder | Event Host | Event Promotion

  • Concept development
  • Event design and planning
  • Ongoing web design and development
  • Digital marketing

AKEA Web Solutions, LLC

2010 – Present | Lansing, Michigan

AKEA Web Solutions provides web design and development services for schools, government, higher education and small business. Our experts are focused on crafting solutions that address business needs and communicate effectively with website visitors driving them to convert into customers. Our consulting process is heavy on strategy and focused on ease of use for both our clients and their stakeholders.

CEO | Director of Web Services

  • Web Solutions consultant focusing on website approach to Marketing, Development, and Best Practice solutions
  • Responsible for requirements gathering and documentation
  • Coordination of client communications
  • Managing of online marketing and search engine optimization activities
  • Managing business development and maintaining strategic relationships
  • Client and Technical Trainer for website management
  • Management of vendors and contractors

Center for Educational Networking (CEN)

2004 – 2014 | Lansing, Michigan

CEN is a Mandated Activities Project (MAP) funded through the MI Department of Education, Office of Special Education (MDE/OSE). For 10 years I directly supported special education initiatives in the State of Michigan with CEN. I oversaw 14 special education websites for Michigan Department of Education, Office of Special Education (MDE/OSE).

Technology Coordinator | Web Marketing and Social Media Strategist

  • Served as the Project Lead coordinating and facilitating meetings and group sessions to plan, execute and launch websites and web applications
  • Managed development teams and served as Project Manager on technical projects
  • Provided training to end-users and stakeholders on software, websites and accessible content
  • Developed accessible websites and published compliant content
  • Reviewed websites with JAWS screen-reader software
  • Production of video captions and publishing accessible video content online
  • Management and coordination of technology vendors

Websites Managed

  • Center for Educational Networking (CEN)
  • Continuous Improvement and Monitoring System (CIMS)
  • Early On Michigan (including separate e-commerce website)
  • MDE Low Incidence Outreach (MDE-LIO)
  • Michigan Alliance for Families
  • Michigan Special Education Mediation Program (MSEMP)
  • Michigan’s Integrated Behavior and Learning Support Initiative (MiBLSi)
  • Michigan’s Integrated Mathematics Initiative (Mi^2)
  • Michigan’s Integrated Technology Supports (MITS)
  • Michigan’s Transition Outcomes Project (MI-TOP)
  • Project Find Michigan
  • Reaching & Teaching Struggling Learners Initiative (RTSL)
  • Statewide Autism Resources and Training (START)

Artemis Solutions Group

2001 – 2004 | Lansing, Michigan

Artemis Solutions Group is a software development and IT management consulting firm. Clients included: small to medium-sized business, government, education, municipalities. Artemis is a Microsoft development and support company that provides enterprise-level services in the areas of web development, web application development, systems engineering and software integrations.

Software and Database Developer | Project Manager | Quality Assurance

Responsible for maintaining client relations and providing client consulting, problem solving and engineering of solutions for software and web.

A major project during this time was with the Special Education Contact Database Normalization and Redesign and Ongoing Support spanning 3 years:

  • Automated the processing and normalization of data for 30,000 Michigan and national special education contacts
  • Converted database format from flat to dynamic and created new infrastructure eliminating double-entry and enhancing data maintenance efficiency
  • Designed and developed reporting engine to produce annual printed directory from the contact database
  • User interface design and development
  • Ongoing troubleshooting, support, development and user training

Responsibilities Included

  • Client consulting and project planning for technical projects
  • Project Management
  • Database design and front-end development, report design and programming
  • Web design and development
  • Software/database design and development
  • Coordination with development teams
  • Quality assurance for work product returned from domestic and international development teams

Education & Certifications

Google AdWords Certification

AdWords Fundamentals – 2017
Search Advertising – 2017
Display Advertising – 2017
Video Advertising – 2017
Mobile Advertising – 2017
Shopping Advertising – 2017
Institute for Educational Leadership, Michigan Chapter

Education Policy Fellowship Program (EPFP) – 2011
WebAIM, Logan Utah

WebAIM Web Accessibility Training Certificate – 2010
University of Illinois at Urbana/Champaign, Champaign County Illinois

Certification, Web Accessibility Standards – 2007
Great Lakes Christian College, Lansing Michigan

Bachelor of Science, Counseling – 1995 to 1999

Software & Technology Skills

Digital Marketing and Web Services

  • Google Apps
  • Google Search Console
  • Google AdWords
  • Google Analytics
  • Google Merchant Center
  • Google G Suite
  • RavenTools

Content Management Systems

  • Shopify
  • WordPress
  • WooCommerce
  • DotNetNuke
  • Joomla
  • Drupal
  • DotNetNuke
  • Joomla

Web Accessibility

  • Web Accessibility Standards (WCAG, Section508)
  • JAWS Screen Reader (Freedom Scientific)

Other Software

  • Adobe Creative Suite
  • Microsoft Office Suite
  • FileMaker Pro
  • Visual Studio
  • Crystal Reports